IDS provides valuable support to many of our partners in managing their sales and marketing activities. Our marketing team brings a great deal of industry expertise and local knowledge to help our partners achieve their business objectives in the region.
For our strategic partners, IDS has consistently provided tailored marketing and sales strategies to effectively position and promote their products. Our dedicated team can help you launch your products with Doctors, Pharmacists, BTL & ATL activities, direct communications with target audiences, exhibitions and events. Our primary objective is to add value to the clients and customers.
IDS has the resources and experience to market your product through 3 different marketing teams:
Ethical Marketing Team: a professional team that handles all marketing activities for ethical and prescription drugs across the Emirates. IDS launched Tritace (ramipril) for Sanofi Aventis, rapidly establishing the product as one of the top three in the ACE Inhibitor Market and taking a significant market share from other established players.
Consumer Marketing Team: a dedicated team that handles all marketing activities for our consumer product portfolio, which includes visiting doctors, launching new products, ATL & BTL activities and participating in different exhibition and events.
Institutional Marketing Team: Our Institutional Sales Manager along with his team will make sure that all IDS products are presented to Governmental authorities, Private and Governmental Hospitals and all local and overseas tenders.
